From Intersemiotic Translation to Tie-In Products, or Transmedial Storytelling as a Translation Strategy
Intersemiotic translation, alongside intra- and interlingual translation, was one of the three types differentiated by Roman Jakobson in his famous article “On Linguistic Aspects of Translation,” and was meant to encompass a translation situation in which a transfer takes place between two different semiotic systems – natural and machine language, literary text and image, image and sound, etc. (...)