– a concept imported from cinematography into literary life – a short film promoting a book. It is composed of dynamically edited images, with information about the author and the book itself, and often arrayed with advertising slogans. (...)
– the word was invented by the American poet and art critic Gelett Burgess (1866-1951), though the practice to which it refers existed much earlier. Burgess wrote chiefly humoristic and nonsense verse; his works included the popular “Purple Cow” (translated into Polish by Stanisław Barańczak). (...)